By Grant Macfarlane
With the prestigious UK Search Awards up for grabs this month, TMI has got the ball rolling with a finalist nomination in the The Drum Awards for the Digital Industries (the DADIs). The DADIs is an award scheme that aims to identify the best practices, companies and people in the UK’s digital marketing industry. The million-plus unique readers who consume The Drum every month want to know about these awards, which gives them insights into best practice, the best companies and the best people. This exposure is a very significant ancillary bonus that comes with our nomination.
Please join us in extending an emphatic endorsement of Roy Coughlan, his right hand man Robert Westlake and the whole iGaming team for this finalist position in the Most Effective Use of Paid Search Category. We are proud to be listed amongst venerable co-nominees such as iProspect and Merkle | Periscopix.
Grosvenor Casinos is the client associated with this is nomination. They are the UK’s largest land-based Casino operator and in recent years have expanded their operations in the world of online sports betting. Their new Sportsbook is slick and stylish, with an array of different markets to choose from. As the agency responsible for managing their PPC activity, we were tasked with driving acquisition to help build this recently revamped Sportsbook and we chose the much-anticipated Fury vs Wilder fight to put Grosvenor firmly on the iGaming map. The campaign broke the previous Grosvenor record for the number of First Time Deposits in a day by almost 150% which is a self-annotating tribute to Roy and his team’s expertise.
Andrew has worked at TMI since 2013. He currently heads up TMI’s Google Analytics division.