2019 Awards season continues and we are delighted to share the good news that TMI has been shortlisted for 2 categories in the Drum Search Awards. Please join me in hearty congratulations to Group Account Director Roy Coughlan and the iGaming team for this nomination in the Sports category with only 2 other contenders. Statistically speaking, we stand a 33% chance of winning which is very exciting because most of the other categories feature between 6 and 8 nominated finalists.
Our client for the Sports category nomination is Grosvenor Casinos. They are the UK’s largest land-based Casino operator and in recent years have expanded their operations in the world of online sports betting. Their new Sportsbook is slick and stylish, with an array of different markets to choose from. As the agency responsible for managing their PPC activity, we were tasked with driving acquisition to help build this recently revamped Sportsbook and we chose the much-anticipated Fury vs Wilder fight to put Grosvenor firmly on the iGaming map.
TMI’s other nomination was for the SEO & PPC Integrated category – an entry that we submitted on the client’s behalf as their representing agency. This entry recently won the Client Led Campaign Of The Year award in the 2019 UK Biddable Media Awards ceremony at Montcalm Marble Arch in London. The entry is entitled ‘The Media Image & Refinitiv – The Unified Customer Journey’ and we are very excited to be in the running again together with James Rowland and his team from Refinitiv. We look forward to awards night on the 4th of April.