LONDON (Sept. 30, 2019) – The Media Image announced today that Roar Digital, LLC – the 50/50 venture created by MGM Resorts International (NYSE: MGM) and GVC Holdings (LSE: GVC) – has appointed the company as its full-service digital media agency. The joint venture recently launched the rebranded BetMGM app in the state of New Jersey and has access to 15 markets in the United States, with a combined population of 90 million.
Since its establishment, Roar Digital has launched the BetMGM app in New Jersey, partnered with the United Auburn Indian Community and appointed Sportradar as its exclusive supplier of U.S. sport data.
“We are thrilled to be teaming up with The Media Image,” said Matt Prevost, CMO of Roar Digital, LLC. “TMI’s expertise and experience in iGaming is a significant and welcome addition as we look to continue our rebranding efforts and make a splash in the rapidly growing sports betting industry.”
The partnership reflects BetMGM’s aggressive growth plan as The Media Image (TMI) has nearly a decade’s worth of mobile-gaming industry experience with United Kingdom high street bookmakers Coral and Ladbrokes, using its paid-search expertise. In 2016, TMI was awarded the “Best use of Search-iGaming” by the European Search Awards for the agency’s work with Coral during the UEFA Euro Tournament.
“The Media Image has had the pleasure of working with more than 40 different iGaming brands in Europe, South America, Asia and Africa across the entire spectrum of disciplines and categories in this industry,” said Grant Macfarlane, Founder and CEO of The Media Image. “From World Cups, Cheltenham, Elections, Combat Sports and online Bingo, we’ve touched everything and couldn’t be more excited to work with BetMGM and Roar Digital. Anyone with exposure to iGaming will agree that this is a tough space in which to operate effectively and efficiently, but we are confident that TMI is capable of meeting the challenge.”
With the addition of Roar Digital, TMI now has six U.S.-based clients including the PPC blue-chips Avon.com, FOREX.com and Clarins. This forms part of a strategic expansion across the pond in partnership with a private equity company whose business model subsists in identifying high-value acquisition targets whose offline businesses are looking to transition, with TMI’s guidance, into highly-profitable e-commerce entities. TMI’s involvement with an iGaming entity of Roar Digital’s size and scope serves to underscore the commitment we have to growing our U.S. operations.
Roar Digital LLC is the US sports betting and online gaming venture, owned by MGM Resorts International (NYSE: MGM) and GVC Holdings Plc (LSE: GVC). Based in New Jersey, the venture was established in July 2018 to create a world-class sports betting and online gaming platform in the United States, in order to take advantage of the new opportunities created by the U.S. Supreme Court’s decision to overturn the U.S. federal Professional and Amateur Sports Protection Act (PASPA). Utilizing GVC’s US-licensed, state-of-the-art proprietary technology platform, Roar Digital offers sports betting and online gaming via market leading brands including playMGM and partypoker. The venture will have exclusive access to MGM’s U.S. land-based and online sports betting, major tournament poker, and online gaming businesses.
About MGM Resorts International
MGM Resorts International (NYSE: MGM) is an S&P 500® global entertainment company with national and international locations featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive array of restaurant, nightlife and retail offerings. MGM Resorts creates immersive, iconic experiences through its suite of Las Vegas-inspired brands. The MGM Resorts portfolio encompasses 30 unique hotel and destination gaming offerings including some of the most recognizable resort brands in the industry. Expanding throughout the U.S. and around the world, the company recently acquired the operations of Empire City Casino in New York and Hard Rock Rocksino in Ohio, which was rebranded as MGM Northfield Park. In 2018, MGM Resorts opened MGM Springfield in Massachusetts, MGM COTAI in Macau, and the first Bellagio-branded hotel in Shanghai. The 82,000 global employees of MGM Resorts are proud of their company for being recognized as one of FORTUNE® Magazine’s World’s Most Admired Companies®. For more information visit us at www.mgmresorts.com.
About GVC Holdings
GVC Holdings PLC is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. The Group owns a comprehensive portfolio of established brands; Sports Brands include bwin, Coral, Crystalbet, Eurobet, Ladbrokes and Sportingbet; Gaming Brands include CasinoClub, Foxy Bingo, Gala, Gioco Digitale, PartyCasino and partypoker. The Group owns proprietary technology across all of its core product verticals and in addition to its B2C operations provides services to a number of third-party customers on a B2B basis. GVC acquired Ladbrokes Coral Group plc on 28 March 2018 and is now the UK’s largest high street bookmaker, with over 3,500 betting shops. The Group, incorporated in the Isle of Man, is a constituent of the FTSE 100 index and has licenses in more than 20 countries, across five continents. For more information visit www.gvc-plc.com.
Statements in this release that are not historical facts are “forward-looking” statements and “safe harbor statements” within the meaning of the Private Securities Litigation Reform Act of 1995 that involve risks and/or uncertainties, including those described in MGM Resorts’ public filings with the SEC. MGM Resorts has based forward-looking statements on management’s current expectations and assumptions and not on historical facts. Examples of these statements include, but are not limited to, statements regarding the future results of BetMGM. Among the important factors that could cause actual results to differ materially from those indicated in such forward-looking statements include effects of economic conditions and market conditions in the markets in which MGM Resorts operates and competition with other destination travel locations throughout the United States and the world, the design, timing and costs of expansion projects, risks relating to international operations, permits, licenses, financings, approvals and other contingencies in connection with growth in new or existing jurisdictions and additional risks and uncertainties described in MGM Resorts’ Form 10-K, Form 10-Q and Form 8-K reports (including all amendments to those reports). In providing forward-looking statements, MGM Resorts is not undertaking any duty or obligation to update these statements publicly as a result of new information, future events or otherwise, except as required by law. If MGM Resorts updates one or more forward-looking statements, no inference should be drawn that it will make additional updates with respect to those other forward-looking statements.