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SERPs are bunkum

Jul 20, 2020Google Algorithm, SEO, Technology 0

In the absence of Google Analytics or other real information, most SEOs will turn to the Search Engine Ranking Positions (SERPs) for a proxy as to how well a website is performing.

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mobile search results are changing

New Site in the Pipeline? Mobile SEO Will Soon be the Only Way to Go

Jul 20, 2020Google Algorithm, Mobile Search, SEO, Technology 0

If you’re thinking of launching your brand new website on or after July 1, make sure it works well on a smartphone, because that’s the day Gooogle starts enforcing Mobile First indexing for all new sites.

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The Impact of Google’s Right-Hand Side Ad Removal on PPC: A Cheltenham Case Study

Jan 14, 2020PPC Management, Technology 0

Ever since we spotted Google ditching the right hand side ads in their SERP shakeup in February, we started losing sleep about the possible implications this could have on activity during arguably one of the most competitive sporting events of the year – the Cheltenham Festival.

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Advanced Content Creation In The UK Gambling Industry

Jan 14, 2020Content Marketing, PPC Management, Technology 0

If you’ve ever dabbled in the arts of creating content for gambling operators or casino groups, you may have needed to do some content research to get the lay of the land and understand what’s being rolled out and made available in the gambling market

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How Excel’s VLOOKUP & IFERROR Can Save you Hours

Jan 14, 2020Excel Tips, Technology 0

VLOOKUP. IFERROR. Two formulas I could not understand separately, let alone when they were conjoined.

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Benefits of the Tag Management System

Jan 14, 2020PPC Management, Technology 0

Every organisation knows that it’s important not only to have an engaging website or digital marketing campaign, but to also track what is happening and how users engage on the website or campaign.

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