In summary, Upgraded URLs will have a significant impact on how we create and track URLs, and is a positive step towards increased efficiency and ease in tracking management.
A dilemma that advertisers often face when looking for ways to improve their account’s performance is whether to bid on competitors or not. Intuitively, it makes sense; it is much cheaper on average than bidding on generic keywords, and you are effectively stealing your competitor’s traffic.
If you’ve ever dabbled in the arts of creating content for gambling operators or casino groups, you may have needed to do some content research to get the lay of the land and understand what’s being rolled out and made available in the gambling market
We live in a world where advertising is everywhere.
In order to set the scene . . . For advertisers, the spread of the internet and the rising affluence of emerging-market consumers will propel business, which will grow by 4.9%. Out of total revenue of $515bn, internet advertising will expand by 14% in 2014, to $133bn, according to PwC, a consultancy If […]
Adam Wordsmith stares at his unshaven, weathered face in the mirror.