The de facto Oscars of Search Awards are the UK Search Awards. TMI made a concerted effort to marshall our content and design talent to enter categories that we feel most aptly reflected our internal commitment to excellence and innovation in Paid Media. Thus it is with considerable delight that we announce a nomination rate of 60% with the following three finalist slots: Best Large PPC Agency, Best Use of Search – Gaming (The Media Image & Grosvenor – Knockout Results For A Rising Sportsbook Contender) and Best Local Campaign (TMI & UNCLE.co.uk – Capitalizing on Generics in a Market with Low Brand Competition).
The Media Image announced today that Roar Digital, LLC – the 50/50 venture created by MGM Resorts International (NYSE: MGM) and GVC Holdings (LSE: GVC) – has appointed the company as its full-service digital media agency.
Tom Hutton and Rowan Kleij attend Google Partners’ Agency Leaders Program, in partnership with INSEAD
Last week, Tom and me had the privilege to attend the Google Partners’ Agency Leaders Program near Paris.
TMI Nominated For Its First Exclusively Paid Social Campaign In The UK Social Media Communications Awards
By Grant Macfarlane
2019 Awards season has seen many firsts, a large haul of nominations and the chance to showcase the innovations and hard work of our committed staff. In this vein, we are delighted to share the good news that TMI has been shortlisted in the 2019 UK Social Media Communications Awards which is our very 1st nomination for a purely Paid Social campaign. The nomination is a significant one as it reflects the growth and excellence of TMI’s Paid Social division in line with the growth of Social Media as a percentage of advertising spend worldwide. In 2010, Facebook Ads accounted for 2.9% of global advertising revenue at $1.9bn. In 2017, Facebook Ads accounted for 19.7% of global advertising revenue which translated into $39.9bn.
Our UK Social Media Communications Awards nomination was in the headline category of Best Use of Paid Social. We entitled our entry, “The Media Image & Avon – Restructuring Into A Model Of Best Practice.”
TMI’s head of Paid Social, Tom Hutton, described the campaign’s innovative approach as follows, “Through years of rigorous testing across Paid Social platforms we have found that a funnel approach is the most efficient account configuration. We meticulously refine our audiences from those largely focused on interest-based targeting at the top of the funnel down to purely retargeting segments using a mix of pixel-based cookie pools, page engagement and custom audiences. Although targeting is key, our granular approach to account setup is also applied at ad level. Our testing matrix allows us to compare a wide range of ad copy, creatives and landing pages efficiently and, most importantly, with actionable insights. This methodology saw triple digit increases in representative contracts from Paid Social for Avon during the campaign as well as double digit cost savings per contract completion.”
The winners will be announced at the awards ceremony at Montcalm Marble Arch on Wednesday 30 October. The full list of nominations can be viewed at this link.
With the prestigious UK Search Awards up for grabs this month, TMI has got the ball rolling with a finalist nomination in the The Drum Awards for the Digital Industries (the DADIs).
The 2019 awards season is in full swing and TMI is both thrilled and honoured to announce three nominations for TMI in the 2019 US Search Awards. As a UK agency TMI is particularly delighted to be shortlisted for the Best Large PPC Agency award given our dedication and commitment to a growing client base in the US.
We are very proud to announce that we have been made a Facebook Marketing Partner. Facebook Marketing Partners for Agencies is a program, designed to fuel both ours and our clients’ growth by providing us with self-serve access to time-saving tools, resources and education.
2019 Awards continues to see the nominations rack up for TMI. Many of our campaign level entries have been nominated multiple times including our work for InterFlora over the 2018 Christmas push and our role in kick starting the sportsbook ascendancy of Grosvenor casinos.